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Prioritize
We prioritize our relationships. We prioritize our work. Life is a series of prioritizations. You become what you prioritize.
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It’s Not a Bug, It’s a Feature
Understanding the incentives of how people and systems function leads to accurately predicting behavior. Many things in life are features and not bugs.
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Frameworks
Film, startups, chess, poker, comedy, and sports are similar. There are horizontal frameworks at the highest levels of competency in each field.
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Discipline
If you want something done, give it to the busiest person in the room. To be great, you need the abilities of that busy person.
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Refactoring
Refactoring improves how the sausage gets made. Incompetent refactoring is one of the many reasons software companies fail.
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Gardening
Many think building a startup is like architecture: strategy, planning, execution. Build, build, build! At Ender, we think it’s more like gardening.
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Mudita
You can sense mudita in social groups and startup cultures with positive community. Be happy for those who succeed.
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Systems Problems
What’s hard and what’s most valuable are solutions to entire vertical and horizontal workflows. These are the SaaS systems problems.
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More Problems with Core Values
There’s an optimal spectrum of strength of core values for any given role. It changes over time along with the role. Choose your character.
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Exceptions to the Rule
We view our team as a group of all-stars coming together. Exceptions to the rule allow smart creatives to thrive.