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Constant, Gentle Pressure
We iterate with constant, gentle pressure. You need all three. It’s the reminder to do things that may slip our minds.
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Compartmentalization
The tools we use enable us to control our outside world. Software is the modern day tool we use to mold our world to our desired ends.
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Good Enough
When going from zero to one, it’s impossible to be perfect. Infrastructure lock-in and incentives lead to good enough winning.
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Levels of Understanding
In any field, there are tiers of comprehension. Sometimes, the difference between tiers is so immense that it’s hard to decipher.
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Conflicting Truths
Each team advocates for their core competency. Discussing and debating ideas at Ender involves addressing their conflicting truths.
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Ender Core Values: First Principles
In a world where we are bombarded with information, first principles thinking requires us to think for ourselves.
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The Problem With Core Values
Core values as platitudes mean nothing. They need to be a trade off. Core values need to differentiate a company.
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Ender Core Values: Compassion
We screen for those with that rare mix of passion and kindness. We want people who care about their work and who they work with.
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Why We’re Building PMS
When choosing a project to work on, we chose a mission we believed in: Simplify real estate. This is how we’re doing it.
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Design Tenets: Structuring Data
Ender is designed to be your system of record. With data structured, every property management workflow becomes streamlined and transparent.
