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  • November 3, 2023

    Prioritize

    Jonathan Lonsdale

    Prioritize

    We prioritize our relationships. We prioritize our work. Life is a series of prioritizations. You become what you prioritize.

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  • October 20, 2023

    It’s Not a Bug, It’s a Feature

    Jonathan Lonsdale

    It’s Not a Bug, It’s a Feature

    Understanding the incentives of how people and systems function leads to accurately predicting behavior. Many things in life are features and not bugs.

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  • October 6, 2023

    Frameworks

    Jonathan Lonsdale

    Frameworks

    Film, startups, chess, poker, comedy, and sports are similar. There are horizontal frameworks at the highest levels of competency in each field.

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  • September 21, 2023

    Discipline

    Jonathan Lonsdale

    Discipline

    If you want something done, give it to the busiest person in the room. To be great, you need the abilities of that busy person.

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  • September 8, 2023

    Refactoring

    Jonathan Lonsdale

    Refactoring

    Refactoring improves how the sausage gets made. Incompetent refactoring is one of the many reasons software companies fail.

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  • August 25, 2023

    Gardening

    Jonathan Lonsdale

    Gardening

    Many think building a startup is like architecture: strategy, planning, execution. Build, build, build! At Ender, we think it’s more like gardening.

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  • August 11, 2023

    Mudita

    Jonathan Lonsdale

    Mudita

    You can sense mudita in social groups and startup cultures with positive community. Be happy for those who succeed.

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  • July 27, 2023

    Systems Problems

    Jonathan Lonsdale

    Systems Problems

    What’s hard and what’s most valuable are solutions to entire vertical and horizontal workflows. These are the SaaS systems problems.

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  • July 13, 2023

    More Problems with Core Values

    Jonathan Lonsdale

    More Problems with Core Values

    There’s an optimal spectrum of strength of core values for any given role. It changes over time along with the role. Choose your character.

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  • June 29, 2023

    Exceptions to the Rule

    Jonathan Lonsdale

    Exceptions to the Rule

    We view our team as a group of all-stars coming together. Exceptions to the rule allow smart creatives to thrive.

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