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  • June 16, 2023

    Efficiency

    Jonathan Lonsdale

    Efficiency

    The more we accomplish, the more we can impact the world. Efficiency in completing goals leads to freedom.

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  • June 2, 2023

    Constant, Gentle Pressure

    Jonathan Lonsdale

    Constant, Gentle Pressure

    We iterate with constant, gentle pressure. You need all three. It’s the reminder to do things that may slip our minds.

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  • May 18, 2023

    Compartmentalization

    Jonathan Lonsdale

    Compartmentalization

    The tools we use enable us to control our outside world. Software is the modern day tool we use to mold our world to our desired ends.

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  • May 4, 2023

    Good Enough

    Jonathan Lonsdale

    Good Enough

    When going from zero to one, it’s impossible to be perfect. Infrastructure lock-in and incentives lead to good enough winning.

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  • April 20, 2023

    Levels of Understanding

    Jonathan Lonsdale

    Levels of Understanding

    In any field, there are tiers of comprehension. Sometimes, the difference between tiers is so immense that it’s hard to decipher.

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  • April 7, 2023

    Conflicting Truths

    Jonathan Lonsdale

    Conflicting Truths

    Each team advocates for their core competency. Discussing and debating ideas at Ender involves addressing their conflicting truths.

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  • March 24, 2023

    Ender Core Values: First Principles

    Jonathan Lonsdale

    Ender Core Values: First Principles

    In a world where we are bombarded with information, first principles thinking requires us to think for ourselves.

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  • March 9, 2023

    The Problem With Core Values

    Jonathan Lonsdale

    The Problem With Core Values

    Core values as platitudes mean nothing. They need to be a trade off. Core values need to differentiate a company.

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  • February 23, 2023

    Ender Core Values: Compassion

    Jonathan Lonsdale

    Ender Core Values: Compassion

    We screen for those with that rare mix of passion and kindness. We want people who care about their work and who they work with.

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  • February 9, 2023

    Why We’re Building a Property Management System

    Jonathan Lonsdale

    Why We’re Building a Property Management System

    When choosing a project to work on, we chose a mission we believed in: Simplify real estate. This is how we’re doing it.

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