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Design Tenets: Structuring Data
Ender is designed to be your system of record. With data structured, every property management workflow becomes streamlined and transparent.
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Operational Debt
The concept of debt can be helpful outside of finance, particularly around the strategy for building a company. Utilizing operational debt is core to building a fast growing company.
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Design Tenets: Communication Using Ender
Ender serves as the hub for all asynchronous communication. All texts, phone calls, and emails go through Ender. This simplifies the lives of management and tenants.
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Design Tenets: Who’s the Boss?
Ender creates a better tenant experience, but when designing, there are always trade offs. One of our design tenets is to prioritize the owner/manager experience over the tenant experience.
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Minimum Viable Structure
The bigger a company gets, the more structure it implements. Excess structure is the lazy way to make things work at scale. We practice minimum viable structure.
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CEO Interview with Unanimous.VC
Jonathan sat down with our investors at Unanimous VC for a candid talk about Ender and lessons learned so far.
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The Operating System of Real Estate
The operating systems all real estate runs on are the same. The operating systems of real estate are the accounting systems.
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Ender Core Values: Community
To have a culture of community, incentives need to be aligned. Incentives are aligned when teams respect each other. Incentives are aligned when teams have upside. When the team wins, we win. A culture of community outperforms.
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Ender Core Values: Open Minded
Being open minded leads to conviction in our ideas. Conviction in our processes. Conviction in our product. We have this conviction because our ideas are battle tested.
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PMS is Sexy
Existing property management software is a bloated behemoth. A decrepit skyscraper with a different contractor who built and designed each floor. The elevator has been out of commission for years. The stairs are blocked. You need to climb up the elevator shaft to get between floors. The foundation is in need of repair.